Web Statistics
Like any integral part of your business that requires dedicated time, money, and employees, your web site needs to prove its worth.
You need more information such as who is visiting your web site, which web pages they are visiting, the order of web pages they are visiting, and which pages they are ignoring.
Fortunately, the answers to these questions are available through a technology called web statistics.
Web analysis requires understanding and skill to implement and make effective use of web statistics to improve your web site.
Web statistics can provide the following valuable information:- To an executive, web statistics can help to determine if the web site has been worth the financial investment. Does the site produce results (defined at a high level) and are these results improving over time, especially after a redesign?
- To product managers, web statistics can help to reveal customer interest in an array of products and, consequently, affect product offering and pricing.
- To an IT manager, web statistics involves determining how much traffic the site experiences so that he or she can ensure that web servers can deliver web content flawlessly.
- To a technical support person, web statistics involves discovering whether a new series of online technical papers reduced customer support calls on a particular topic.
- To a marketing professional, web statistics means finding out whether ad space purchased on an external site was actually effective.
